Our aim is to investigate how much quicker Essay Example for Free

Our aim is to investigate how much quicker Essay Aim:- Our aim is to investigate how much quicker a reaction happens if the acid we uses strength goes up, and also to see if there is a pattern which could be carried on to higher strength acids. Background Science:- Chemical reactions play a very important part in our life, some even keep us alive (the process of our digestion system is a series of chemical reactions which convert food into chemicals which can be more easily used by our bodies), other circumstances where chemical reactions are used in our bodies that cut down the amount of acid in your stomach, there are also chemicals in washing powder for removing stains by using chemicals called enzymes which speed up the breakdown of the chemicals in stains. All chemical reactions happen at various speeds, such as chemicals in fireworks which react very fast, within seconds of the firework being lit the reaction is over. Slow chemical reactions could be such things as the ripening of cheese so it can mature over time. Some adhesives we use require two chemicals to be mixed depending on the amounts used it could make the glue harden quickly or slowly. Some reactions happen slowly whereas some happen very fast. The name in which we measure a speed of a reaction is called a Rate Of Reaction. It can be measured in two ways, either the rate in which one of the products is produced, one of the products that is produced is gas, you can measure gas in a syringe or in a upturned burette. Another method that can be used is recording mass of the reactant, (how much the mass has added to its weight of lost). The mass could be recorded every minute and could be written like this, 1. 0g/60secs. Variables:- We had four variables to choose from, Temperature, Concentration, Surface area/Pressure and Catalyst. If we were to use temperature we would measure how much quicker the reaction would go if the acid and calcium were heated together, but we would have to keep the temperature at a constant heat as it wouldnt be a fair test if the reactants were getting hotter and colder. If we were to use a catalyst it would be used to speed up the reaction, but this would be unfair because we wouldnt be able to measure how much extra speed is being put in by the catalyst. Or we could change the surface area of the reactant, this would give the acid more of a area to act on, to measure this we would have to weigh the calcium first then expose it to the acid for a certain time and then take it out and weigh it, making sure we use the same concentration of acid each time to make it a fair test. We decided to use Concentration, for this we would change the strength of concentration each time and take a volume of gas that is given off every ten seconds. From choosing the variable Concentration we can measure the rate of gas that is being given of, this could be useful because we could work out how much gas per minute is being given off, from that we can then predict how much gas is being given off for any time you need to find. Prediction:- I think that as the strength of the acid goes up the rate of reaction will go up. Collision Theory:- I think this will happen because the higher the strength of the solution the more particles there are in the solution, which means more collisions more frequently. The acid will hit the calcium carbonate, if there is enough energy in the acid the calcium and acid will react together to give off Carbon Dioxide. The more the particles collide the faster they react. I have made a predicted graph, showing what I think the graph will look like. I have drawn in the lines of best fit showing the steepness of the line. This diagram shows how the acid particles collide with the marble chip to give off a gas. Method:- Set up apparatus as shown above. 1. Measure out desired amount of marble chips. 2. Measure out desired amount of hydrochloric acid 0. 25 mole first, then when all experiments with 1 mole have been completed go onto 0. 5 mole then 1 mole then 1. 5 and finally 2 mole. 3. Fill up the water bowl. 4. Fill measuring cylinder with water up to 100 ml. 5. Holding hand over the top of the measuring cylinder quickly turn it upside down and place it under the water (as shown above). If the water comes out refill the cylinder and try again. 6. Place tube so one end is coming up in the cylinder under water. 7. Put the marbles in the chronicle flask. 8. Pour in the hydrochloric acid and quickly affix the top with the tube coming out of it into the chronicle flask. 9. Decide at what time you will measure how much gas is given off. We decided to take a reading every 10 seconds, we also decided to start taking the readings at 30 seconds. You measure how much gas is given off by the water dropping in the measuring cylinder. E. g. 10 mls given off in the first 30 seconds. 10. Take these readings for 100 seconds using a stop watch to be precise. I am going to take 3 repeats, I am doing 3 because I can get a fair average from these 3 results. From the averages I will plot a graph to compare the different strength acids. Analysis:- (Graphs). From my graphs I clearly show the variable of different strengths of acids. As I used higher strength acids, the time in which the gas was produced got much faster. As the acids get stronger the lines become more inline. Whereas the 0. 5 points were all over the place. From my results I can see that my prediction was correct I think that as the strength of the acid goes up the rate of reaction will go up. I could see that from my results the strength of acid went up and the speed it took to make the gas went down. This links to the collision theory, that is that as the strength of the acid went up there were more particles to collide on the marble, which meant that more gas was given of due to more particles in the small mixture. The higher the strength of acid the more accurate the results became, we can see this because the range bars get smaller as the strength of the acid gets stronger. From the predicted graph I can see a difference in the results graph. The 1 mole strength acid has taken longer than the 0. 5 mole acid to produce the gas. I will explain the possible reasons for this more in my evaluation. Evaluation:- The main difficulty we faced was with the 2 mole strength acid because it reacted so fast we barely had time to read the times precisely. This may have meant we had unfair results. The main anomalous results were the 1 mole results, because from the information we have (collision theory) it tells us that it is stronger than the 0. 5 mole which means it should be lower than on the graph than 0. 5. But it isnt. This may have been because the results were read wrong, the acid we used may have been slightly too strong or the marble chips we used may have been smaller which means it is easier for the acids to break down. To improve the accuracy we could use a burette, which are far more accurate than a measuring cylinder or a gas cylinder. Gas Syringe Burette Computer data collectors are a very accurate way of registering the time, also if you were to use a camera recorder so you could look back at it and pause it when it got to the times when you needed to record a time. The results would never be the same because sometimes the measurement of marble chips maybe slightly more or less, or the accuracy of reading the time would be slightly out etc. As I said earlier in my investigation the results seemed to become more reliable as the strength of acid went up. Although it should be less accurate to measure the time as the acid strength went up it seemed to be more accurate. James Lane 11N Rates Of Reaction Investigation.

Effects of Childhood Malnutrition and Child Obesity

Effects of Childhood Malnutrition and Child Obesity A literature review is a compilation of resources that provide the ground work for further study. It is frequently found as a subsection of a published research study. Literature review refers to the activities involves in searching for information on a topic and developing a comprehensive picture of the state of the knowledge on the topic. Review of literature is a written summary of the study conducted previously related to the present study topic. (Polit and Hungler, 1999) The researcher carried out an extensive review of literature on the research topic in order to gain deeper insight into the problem and to collect maximum relevant information for building the foundations of the study. In the present study the review of literature is organized under the following headings; Section-I: Studies related to malnutrition and obesity at school level. Section-II: Studies related to effect of planned nursing intervention. Section-III: Studies related to knowledge and practice on Healthy Food Habits among children. Section-IV: Studies related to Penders Health Promotion Model Theory Section-V: Studies related to Conceptual framework based on Penders health promotion model (2002) SECTION-I: STUDIES RELATED TO MALNUTRITION AND OBESITY Malnutrition in early childhood causes irreparable damage to the development of child and results in wastage of human resources. Hence reduction in the high rate of child mortality and morbidity due to malnutrition becomes an important task of policy makers and social development planners survey conducted in rural areas of India revealed that abut 90% of the children suffer from different grades of malnutrion and about 15% of them are in extreme degrees of malnutrition. Shetty, P.S.,(2000) concluded that the reduction in energy intake below the acceptable level of requirement for an individual results in a series of physiological and behavioural responses, which are considered as an adaptation to the low energy intake. This ability of the human body to adopt to a lowering of the energy intake is without doubt beneficial to the survival of the individual. Increases in metabolic efficiency are not ready seen in individuals who on long term marginal intakes probably from childhood, have developed into short statured, low body weight adults with a different body composition. The evidence that behavioural adaptation in habitual physical activity patterns which occurs on energy restriction is not necessarily beneficial to the individual raises doubts about the role of adaptation to low intakes in determining ones requirement for energy. Hensrud, DD., (2000) reviewed a journal nutrition screening and assessment which revealed the both under nutrition and over nutrition contribute to increased risk of morbidity and mortality. For patients determined to be at risk further nutrition assessment can be performed to help drive at specific nutritional treatment goals. Identifying and treating malnutrition can potentially have an important impact on decreasing mortality and mortality and morbity and in the population. Rio-Grande Dosul., (2004) obese increased by about 60% in middle school children for every additional serving per day of sugar sweetened beverage. Obesity occurs more frequently in the more developed regions of the country (South and South East) due to the changes in habits associated with this process. Food intake has been related to obesity not only in terms of the volume of food ingested ,but also in terms of the composition and quality of the diet. Further more, eating habits have also changed and current habits -including the low consumption of tidbits goodies(cookies with fillings ,salty industrialized snacks, sweets)and soft drinks, as well as not having breakfast-help explain, atleast partially, the continuous increase in adiposity among children. Rodriguez, NR., (2005) concluded that the children have distinct nutritional needs relative to growth. Adequate intakes of energy and essential amino acids are necessary for optimal deposition of lean body mass and normal growth in young children. Most recommendations for children represents an inter-population of data derived from infants and adults. Indeed current protein status in children was evaluated using classic nitrogen balance protocols. This work indicates that a wide range of protein intakes (0.6-2.9g/kg)can be considered for young ,growing children. The ability of nitrogen balance studies to accurately reflect protein utilization has been examined and it appears that further investigations of protein utilization in children using stable isotope methodology, as well as traditional nitrogen balance protocols are necessary to better evaluate protein needs of growing children. Charles., (2005) the prevalence of obesity has risen dramatically among children in the U.S. and throughout the world since the 1960s.many factors are thought to have contributed to the epidemic of pediatric obesity. one factor that has received increasing attention is consumption of sugar sweetened beverages. feeding studies suggest physiological mechanisms by which sugar in liquid form may be less satiating than other foods Veteri, F.E., (2010) aimed at providing information on a series of question related to the adequate protein and energy intakes that allow adequate growth and function in children and work performance and productivity in adults. The effect of different sources of protein on nitrogen balance and the requirements of essential aminoacids in young children were also explored in fully recovered previously malnourished children housed in the metabolic ward of the biomedical division of INCAP. Animal experiments and studies in children recovering from protein energy malnutrition (PEM) strongly suggest that even when requirements of all nutrients are satisfied. Inactivity reduces the rate of linear growth and physical activity improves it as well as lean body mass repletion. The effects of different energy intake modifies the need to ingest different amounts of protein to satisfy protein requirements. (PMID-20461903) As to knowledge concerning aspects of nutrition 90.8% of the children correctly responded to the questions concerning foods that were sources of vitamins and minerals 23.4% to the questions concerning healthier foods, 19% to the questions concerning foods rich in fats 25.8% to the questions on food sources of fibers and 4.9% to the questions on food that supply the body with more energy. Collaborating a tendency that has been reported in the literature the present study indicates an association between eating habits that are less healthy and obesity consumed.96 children ages 8-10 years in children a developing nation characterized as undergoing a nutrition transition, the subjects selected for current sugar -sweetened soft drink consumption will be randomly assigned to intervention. SECTION-II: STUDIES RELATED TO EFFECT OF PLANNED NURSING INTERVENTION Piffer.S, Kaisermann.D., (2003) presented paper reports the results of a survey on dietary habits of 1,398 children attending first class of primary school in Trento province (Northern Italy)the following items were investigated. Frequency of break fast and food intake .frequency of foods at school the conception of tracer foods as vegetables, fruits, and sweet was also investigated. The results were analysed according gender, area of residence, teaching method and educational level of parents. The data about nutritional style are satisfactory even if they are strongly associated to education level of parents, above all of the mother. The adequacy of nutritional style is increasing with the increasing of educational level. School meal, offering selected foods to all children attending fulltime teaching section, can re-equalibrate nutritional style, decreasing the differences associated to education level of the parents. Delisle, H., (2010) conducted study on dietary patterns in different groups of African origin undergoing nutrition transition, University of Montreal, Canada. In population undergoing nutrition transition, it is important to identify healthy and culturally relevant dietary patterns that can be promoted as a means of preventing diet-related chronic diseases. Dietary pattern analyses using data driven methods are useful for the purpose. The central question addressed in this overview paper is whether there are culture specific healthy eating patterns, or whether healthy diets may be more universal. Our studies on dietary patterns in population groups of African origin living in Canada (Miontreal), Europe (Madrid), and West Africa (urban and rural Benin) inform the discussion. Healthy or prudent, as opposed to Western, eating patterns are identified in several cultures, including groups of African origin. It appears that a limited number of foods predict diet quality and health outcome s in various population groups; in particular, fruit and vegetables, fish, whole grain cereal, and legumes do so on the protective side, and sweets, processed meats, fried foods, fats and oils, and salty snacks do so on the negative side. Further research on dietary patterns and their healthfulness is required in diverse food cultures. In groups of African origin, traditional diets are healthier than the nontraditional dietary patterns that have evolved with globalization, urbanization, or acculturation, although micronutrient intakes need to improve. Additionally, healthy eating patterns are only feasible if access to food is adequate. Present data can be used for implementing and improving health promotion action on correct dietary habits in child hood, keeping count of the role of education level of the parents. As children develop, they require appropriately, sized, portions of the same healthy foods adults eat along with more vitamins and minerals to support growing bodies. This means whole grains (whole wheat oats, barley, rice, millet) a wide variety of fresh fruits and vegetables a source of calcium for growing bones (milk, yogurt) and healthy protein (fish, eggs, poultry, lean meat, nuts and seeds). SECTION-III: STUDIES RELATED TO KNOWLEDGE AND PRACTICE ON HEALTHY FOOD HABITS AMONG CHILDREN: This article examines the nutrition practices of black African children attending farm schools and looks at what they know about nutrition. Two schools participated in the study, which involved 132 primary school children aged 8-16years.A structured questionnaire revealed the childrens knowledge about nutrition related issues, and focus group discussions brought to the lives of the children living on commercial farms in the North west province. The findings provide strong support for the view that while nutrition education is important to childrens development of nutrition knowledge, good dietary practices and overall nutritional status, so also are influences from the childrens social, economic and psychological environment. Gil, A., (2009) the study assessed dietary patterns and quality in Bubi immigrants (from Equatorial Guinea) using cluster analysis and comparing different diet quality indexes. A Ninety nine items food frequency questionnaire was administered, body weights and heights were self reported and socio-demographic and health information was collected during interviews. Two dietary patterns were identified. The healthier pattern, so confirmed by two dietary quality indexes, featured a higher consumption of fish, fruits, vegetables, legumes, dairy products and bread while the western pattern included more processed meat, animal fat, and sweetened foods and drinks. One third of the subjects were in the Healthier food cluster, with the same proportion of men and women. Age >of = 30 and residence in Madrid > or = 10 years were independently associated with the healthier diet. Consumption of traditional foods was unrelated to dietary pattern, however. Overall, Bubi diets were somewhat protective because of high intakes of fruits and vegetables and monounsaturated fat (olive oil), but not with respect to sugar, cholesterol, omega-3 fatty acids and fibre. Less than two thirds of subjects had adequate intakes of iron, calcium and folate in both dietary phenotypes. Body mass index, physical exercise, and self-reported health and cardiovascular disease condition showed no significant association with the dietary pattern. SECTION-IV: STUDIES RELATED TO PENDERS HEALTH PROMOTION MODEL Austin David, R., (2000) it describes the Health promotion model of therapeutic recreation. following a brief introduction and an overview of the model, concepts that underlie the model are presented. concepts included are the humanistic perspective, high level wellness, the stabilization and actualization tendencies, and health. It is a description of the various components of the model and information on utilization of the model in practice. The final sections of the article are concern with the models strengths and limitations and the continuing development of the model. Health, nursing, psychology, therapeutic recreation, and recreation and leisure studies literature are drawn upon for support of the model. Calderon, (2002) the programme was designed based on the findings of a national sample to assess knowledge, beliefs and practices of breast cancer early detection in Puerto Rican elderly women and their perceptions of barriers associated with non compliance. It involves the combination of educational and environmental support for actions and conditions conductive to health behavior and consists of the following components;(i)a culture and cohort sensitive health education programme for elderly women on breast cancer screening and assertive strategies for client physician relationship.(ii)training for primary care providers on current guidelines and barriers affecting compliance among older women in Puerto Rico and(iii)co-ordination of necessary support services to facilitate access to clinical breast exams and mammograms programme implementation considers appropriate theories for health promotion and education in the older population. Evaluation measured progress in the plan implemen tation by assessing immediate products and long term impact of the programme results of the pilot programme revealed a slight increase in knowledge and a significant decrease (p

A Stranger is Watching Essay -- essays papers

A Stranger is Watching In novels there are many literary devices that an author may use. Suspense is one that is used to grab the reader’s attention and keep reading. Mary Higgins Clark demonstrates suspense throughout her novel, A Stranger Is Watching by giving only so much information then she will direct your attention to something else so the reader keeps reading. Some suspenseful scenes that the author demonstrates in the novel are when an intruder is in the Peterson home and is pointing a gun at Sharon’s head, another is when Sharon is in the kidnapper’s car and cleverly puts her ring in the seat so maybe someone would find it, and when Mrs. Perry comes to the Peterson home and tells everyone that she knows the voice of the kidnapper. When Sharon and Neil are home alone at the Peterson home waiting for Mr. Peterson to arrive home from work someone rings the doorbell. Neil then scrambles for the door thinking that it was his father and is stopped by Sharon telling him to ask who it is because his father would have his key. The stranger on the other side of the d...

Dulce et Decorum Es :: essays research papers

An Analysis of â€Å"Dulce et Decorum Est† Dolce et Decorum Est is the product of Wilfred Owen’s frustration, not only against those who repeat the old lie â€Å"Dulce et Decorum Est†, in other words, it is sweet and right to die for your country, but also against a certain kind of poetry. Through his poem, Owen who himself took part in World War 1, has no difficulty to convince us that the horrors that took place at this moment far outweighs the idea of those who encourage war. In this essay, I will approach the symbolic significance of the poem by analysing each stanza. In the first stanza, Owen sets the scene. This stanza contains a lot of simile and metaphors that shows us how crushed these men are, physically and mentally. Soldiers are turning their back to the lights of the battle field â€Å"Till on the haunting flares we turned ours backs†. Exhausted, their knees are touching â€Å"knock-kneed†, tired of supporting their heavy backpack â€Å"like old beggars under sacks†. The condition of the poor soldiers is so miserable that the author compare them to â€Å"old beggars† and â€Å"hags† (ugly old woman). Some men had lost their boots and the only shoes they have is the blood on their feet â€Å"blood-shod†. They are walking painfully, not even hearing the noise made by the shells rushing through the air â€Å"deaf even to the hoots†. Then, little bye little, soldiers struggle away from the battle field, shells now falling behind â€Å"Of tired, outstripped Five-Nines that dropped behind† . In the second stanza, the author is focusing on one man who, because of stress and fatigue was not able to put his gas mask in time. The author describe the pain of this poor man throughout a big underwater metaphor: â€Å"flound’ring†, â€Å"green sea†, â€Å"drowning† and â€Å"plunges†, in the third stanza. Plugged by the glass in the eyepieces of the gas masks and the green light (chlorine gas) â€Å"Dim, through the misty panes and thick green light†, Owen can see his comrade succumbing to the poison gas. In the third stanza, our speaker compare the scene to a nightmare. Owen will never forget the images of his friend, dying: â€Å"plunges at me†, â€Å"my helpless sight†. Dismayed, Owen can’t do anything to help his friend. In line 16, by guttering, the speaker was probably referring to the sound in the throat of the man, that was gurgling like water draining down a gutter.

J.d. Salinger Essay -- essays research papers

Born on January 1, 1919, Jerome David Salinger was to become one of America’s greatest contemporary authors. In 1938 Salinger briefly attended Ursinus College in Pennsylvania where he wrote a column, "Skipped Diploma," which featured movie reviews for his college newspaper. Salinger made his writing debut when he published his first short story, "The Young Folks," in Whit Burnett’s Story magazine (French, xiii). He was paid only twenty-five dollars. In 1939, at the age of 20, Salinger had not acquired any readers. He later enrolled in a creative writing class at Columbia University. Salinger was very much interested in becoming an actor and a playwright, which was quite odd because he would later in life become a recluse (Wenke, 3). Salinger adjusted his writing style to fit the literary marketplace. He was writing for money and began writing for magazines like Good Housekeeping and Mademoiselle. Many of Salinger’s characters have unique chara cter traits. "Salinger presents a number of stories that consider characters who become involved in degrading, often phony social contexts," states a major critic (Wenke, 7). These characters are often young and have experienced a lot of emotional turmoil. They have been rejected by society and mainly categorized as "misfits." This alienation of the personality is often viewed as a sign of weakness by society when in fact the outcasts ultimately gain strength from their experiences as shown in Nine Stories, The Catcher in the Rye, and Franny and Zooey. Salinger is telling a tale of the human condition in its reality through his novels. Nine Stories is a collection of short stories of people who are uncertain of the next path to take in life. They are lonely, needy, and searching for love. One of these stories, "A Perfect Day for Bananafish," is the story of a young couple who try to understand their life together and the true meaning of love. Seymour Gl ass has just been released from the Army Hospital and he is unable to adjust to life with his "crass wife Muriel amidst the lavish and vulgar atmosphere of their post-war second honeymoon" (Gwynn & Blotner, 19). It has often been called "the loveless tunnel of love." Salinger portrays Muriel in the first part of the story as superficial. ... ...at lead us to believe that life has leading characters and minor characters, important details and unimportant details, beginnings, middles, ends" (Bryfonski, 521). Many critics acclaim that Nine Stories and The Catcher in The Rye are Salinger’s most famous and important works (Bryfonski, 521). The Glass family saga starting in Nine Stories and continuing in and ending in Franny and Zooey shows how the lack of love and the influence of society can lead to destruction unless you find enough inner strength to rise above it. Many of Salinger’s characters are connected to other fictional characters by other authors. In The Catcher in The Rye, the young Holden Caulfield is compared by critics to Huckleberry Finn: He has a colloquialism as marked as Huck’s†¦Like Huck, Holden is neither comical or misanthrope. He is an observer. Unlike Huck, he makes judgements by the dozen, but these are not to be taken seriously; they are concepts (Lomazoff, 7). Holden i s also compared to Hamlet but to a lesser degree; they are both not totally in the minds. The majority of Salinger’s characters learn from being alienated. Through learning this one aspect, they gain strength from it to move on.

Explain why it is important for marketers to understand the concept of branding Essay

Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a company’s product or service from the competition (Jobber, 2010). In our developed economy the competition and the offer is so intense that it is fundamental to build a close relationship with both consumers and customers. That is what a brand does. Jobber (2010) defines a brand as â€Å"a distinctive product offering created by the use of a name, symbol, design, packaging, or some combination of these intended to differentiate it from the competitors†. Brands affect consumer’s perceptions and preferences, a brand is a quality certification and it creates trust and loyalty. Trough this essay we will explore why brand is important for marketers but also why it is important for consumers, we will then take in consideration the components of a strong brand and how to assess it. Finally we will have a look at the brand stretching strategy and its benefits and disadvantages . This essay will draw upon example from the soda market. Content. The American Marketing Association (AMA) defines a brand as †name, team, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of seller and to differentiate them from the other sellers†. Firstly, brands are now recognised as a key asset for a company and having a strong brand will ultimately add value to it by giving a platform on which to build a reputation. For example, the stock market value of the Coca-Cola company was around $136 billion in the beginning of 2008 and by the end of the year, in spite of the global financial crisis, it remained close to 140 billion while the net asset value of the business was only $11,8 billion (Brands and Branding). A brand in addition, will help the company to attract more investors because the high value means the company is successful and reliable. Secondly, marketers should also try to understand consumer behaviour and therefore how a strong brand will affect consumer perceptions and preferences and ultimately the customer’s purchasing decision. To highlight this concept. The following consumer testing example is referenced: Two matched samples of consumers were asked to taste Diet Coke, the market leader in diet soda drinks, and Diet pepsi. The first group tasted the drinks blindfolded and were asked to state a preference. The procedure was repeated for the second group, except that the test was with the recognisable brand. (Jobber,2010). The findings from the test made for interesting results: Of the 100 or so test subjects who were blindfolded, 51 of them preferred the Diet Pepsi and 44 the Diet Coke ( 5 person did not find any difference) but for the group where the brand were identifiable, only 23 test subjects preferred the Diet Pepsi and 65 Diet Cola. This findings clearly demonstrated the level of influence a strong brand name could have on customer perception of a product and therefore the final purchasing decision. In order to succeed, marketers need to understand the concept of branding to face the competition (Marketing Theory). New entrants in a market such as the cola soda market would have to compete with the most famous red can in the world and the founder of the Cola drink, Coca-Cola. Besides, this is what happened to Virgin Coke who failed to break Coca-Cola’s domination (Jobber,2010),for the reason that Coca-Cola inspires trust and let the customer shop with confidence because he knows that a can of Coke will satisfy his desires. In addition, it will embraced the competition by making the distribution easier for the brand and more difficult for the entrants. Marketers have to recognise that a strong brand will directly and beneficially affect company profit, hence a heavy investment is often made into the branding process. A strong brand will achieve, distribution more readily and will realise economies of scale, decreasing the costs of production and distribution (Jobber,2010). In addition, a brand will generate customer loyalty to a product with customers returning to a brand they trust (Brands and Branding) and customers who trust a brand will be less price sensitive because of a faith that a particular brand offers an expected level of quality and results, in short a premium brand can charge at a premium price . Finally a strong brand not only lends to customer loyalty but it also lends as a platform for brand extension (Jobber,2010). A brand extension is a brand strategy that consist of using the established brand name to launch a new product (Journal of Marketing). Strong brands enjoyed having impact on customers perceptions and an extended product will benefit from it. For example, the Diet Coke, Coke Zero, Cherry coke have all stemmed from the strong Coca-Cola umbrella brand and all have successfully been launched in the soda drink marke as a result. Consequently branding is important for marketers because it will make easier for a company to introduce a new product on the back of an established one therefore securing and growing company profit in terms of strong sales forged through customer familiarity and trust. Thus, for the reason stated so far we have come to understand why it is imperative for marketers to understand the concept of branding but what are the components of a strong brand? How can we assess a brand? The Brand equity and brand positioning must be taken in consideration as well. It is important to know that branding is not only about attracting new customers, thanks to a recognisable logo or a great advertising campaign but it is also about being known as the ‘only and legitimate choice’. In the energy drink market for example, with a plethora of product on offer such as Monster, Relentless, Rockstars ,etc. Red Bull is seen as the only one that ‘give wings’, the starp-line is globaly recognised and Red Bull has been seen for years as the only vodka mixer for european teenagers (marketingmagazine. co. uk). Hence branding is important for a company because an established brand and the products that fall within it, will have enjoy a sustainable market extended product life cycle. The Coca-Cola soft drink has been sold since 1895 for example. (thecoca-colacompany. com) Brands needs customers but customers needs brands as well. In developed economies consumers, have a massive range of choice. Therefore, a good brand should in reality represents a cutting edge in design or technology, a high standard of quality which will be what consumers loyalty influenced by (Brands and Branding). The brand, with its recognisable name or packaging, is making a promise that consumer’s expectations will be satisfied (Brand and Branding) so it allows the consumer to shop with confidence and it acts as a guide through a intense variety of choice. Another facet to this, is consumer identity – consumers look to certain brands as a way of projecting a certain image to others in society and brands play an important role in this. Using brands in this way, consumers carve out an identity for themselves which differentiates them in some way to others around them. This behaviour is strongly recognised for example by the luxury goods market. This industry serves to satisfy a consumer desire to project a certain sense of taste, wealth or fashion savy. For example, people who want to identify themselves to a certain economical class may choose to purchase a car from a premium brand like Mercedes, Audi, BMW, etc. ) or perhaps consumers who wish to portray a certain environmental awareness may choose to purchase an hybrid car. Branding positioning is about creating a unique and distinctive niche in the market place (Jobber, 2010). For an existing brand, the brand position will be defined by the brands strengths and weaknesses from a customer perspective vis a vis the competition (Holmereport. com) but for a brand building it will be the process by which you will enter in peoples mind (brandstrategyinsider. com). In order to succeed in positioning, brands needs to show clarity, consistency, competitiveness and credibility. Rita Clifton argues in Brands and Branding (2009) that â€Å" in an over communicated world, lack of clarity will substantially reduce effectiveness and efficiency†. During the last decade Red bull suffered from a lack of clarity. ‘Red Bull give you wings’ certainly but is it good for me? Why? When should I drink it? (marketingmagazine. co. uk). Nevertheless, even if the beverage must have faced some serious criticises about the ingredients contained that have been followed sometimes by the radiation of the can in some countries ( France finally capitulated in 2008, Lexpansion. com) , Red Bull has successfully engendered credibility through different strategies such as stretching. The three times victory of Red Bull Racing in F1 and the more recent Red bull Stratos stunt has built a consequent reputation and credibility. We can assess the position of a brand trough six elements: the brand domain, the brand heritage, the brand values, the brand assets, the brand personality and the brand reflection (Jobber,2010). The examination of those six elements will ultimately help increase the brand performance. By examining the brand domain you will know if the brand is efficient in the market in which it competes . For example, Red bull has three strong position. The Energy drink for extreme sports people, the energy drink and the drink as a spirit mixer (marketingmagazine. co. uk). Then the Brand heritage and the following four element are about creating clear advantages for the target consumers (Jobber,2010). So brand heritage is about the historical background of a brand. a brand which has been aroun for a while shows sustainability, reliability and a guarantee quality. This can be used in advertisement (Jobber,2010) or on the packaging. On the other hand, brand values is what represent and characterise your brand. â€Å"Red bull give you wings†. It gives you wings because you will be awake all night and you won’t feel tired at all, giving you confidence to achieve what you have never done before. In analysing your brand asset you will notice what differentiate you from the competition. This can be a logo, a design, a symbol, an image, a philosophy or an event†¦ (Jobber,2010). At the moment someone speak about a can of Red Bull you will automatically think about two bulls on a silver and blue can or you will think about your previous party or at a man skydiving from the space. Red bull exceeded the competition by consolidating its image of a confident dynamic and innovative brand. An other element of the framework is the brand personality. If the brand Red bull was a person who would it be? Surely a dynamic and adventurous indivudual who wants to discover the world. Finally, the brand reflection is †how the brand relates to self identity† (jobber, 2010). As we have seen earlier some people would purchase a Toyota Prius to identify themselves as ecologically aware. By assessing your brand with those six elements, the brand manager will have an overlook of the situation and it will give him clues to face some issues or to repositioned the brand. The brand equity is the value of the brand from customers perceptions of it. There are two kind of brand equity: The customer-based brand equity and the proprietary-based brand equity. The first kind is entirely about the customers perception of the brand; and the brand awareness and the brand image are two effectors of it. Jobber ( 2010) assumes that awareness is a pre-condition of evaluating a brand. By raising this awareness customers will go shopping in favour of a brand, they won’t go shopping to get a denim pants but to purchase a Levi’s pants for example. Brand awareness is also useful for low-involvement purchasing situations – purchases becoming habitual after a first satisfied experience with no research of information about the product because a relationship is already established. By increasing brand image through the marketing mix (Jobber,2010) you will consolidate your customer-based brand equity. The most common way to do this is by advertisement. A great advert from a brand will stay in customer’s mind by touching him emotionally or by delivering a clear message. Ultimately an association is created between the brand and the customers that will affect the purchasing. Lets remember the test with Diet Pepsi and Diet Cola. We could say that Diet Cola (Coca Cola) profit of a better brand equity than Diet Pepsi (Pepsi) because when the brand was known a preference was made toward a particular brand. On the other hand, proprietary-based brand equity is more about the attributes of a company to deliver value to the brand (Jobber,2010). It can be by its aptitude to distribute the brand, for exemple Mc Donalds which is the fourth most powerful brand in the world (wallstcheatsheet. com) sell ‘official’ drinks from the Coca-Cola brand product line ( Fanta, Sprite, Minute Maid, Diet Coke, Coke). It can also be by the patents of a company. For example new technology (Dyson), new pharmaceutical products all have a strong proprietary based equity resulting from an original patent. Tom Blacket in Brand and Branding wrote: â€Å"Brands with strong equity embed themselves deeply in the hearts and mind of consumers†. Consequently, a strong customer-based brand equity or a strong proprietary-based brand equity will increase the brand equity so it will help the brand to keep its position in the market and new entrants will struggle to defeat it. Moreover, the value of the brand will attracting more investors,consumers and solicitations. To conclude this essay we could have a look at a brand strategy such as brand stretching. A brand stretching occurs when a brand is used on a unrelated market (Jobber,2010). In terms of brand stretching, the Red Bull company is probably one of the best in this strategy. From the energy drinks to Formule 1 with the acquisition of Jaguar racing in 2005 recalled Red Bull Racing, passing by the football world with the purchase of the New York MetroStars in 2006 (renamed New York Red Bull) and the SV Austria Salzburg in 2005 (FC Red Bull Salzburg) or with the creation of Red Bull Records in 2007. We will focused on the most recent and very successful stretching of the brand: Red Bull Stratos. If you have an internet connection and if you are living in our contemporary world you must have heard or seen it ( 8 million live views on Youtube). In rare interview that Mateschitz, founder of Red Bull, has accorded he stated : â€Å"We don’t bring the product to the people, we bring people to the product. We make it available and those who love our style come to us†(thedrum. co. uk). With Stratos, Red Bull has demonstrated the brand’s famous link with extreme sport and innovation but it has more importantly created â€Å"the† buzz of the last decade and revolutionized the purpose of a brand and the relation between it and the customers. Red Bull Stratos has become an †I was there moment†(campaignlive. com). With all those stretching strategies Red Bull could have lost in credibility, make itself a bad publicity or got cannibalized but its all the contrary that occurred. Its reputation has been consolidated and it has promoted its cans very well. It has also improved the trust toward the brand. Summary. A closed trusted relationship will be created only if there is quality. This relationship will consolidate customers perceptions about the brand increasing loyalty and then the revenues. It is imperative to position your brand efficiently in order to successfully reach your target market . Therefore you will need to deliver a clear and consistent message, be competitive and have credibility. You can assess the strength or weakness of your brand by analysing its domain, its heritage, its values, its assets, its personality and its reflection. In improving it you will raise some brand equity that can be customer-based or proprietary based. By increasing your brand equity you will stay in people’s mind for long time and be able to face efficiently the competition. Conclusion. The success of branding resides in the importance that you have for consumers and in the process of creating and managing a brand. Having a strong brand will help you to face the competition, to introduce new product and to make profit. A brand also help the customers to choice between a wide range of offers and to identify themselves. In order to success you must conquer consumers mind to gain their loyalty by promising that their desires will be satisfied. Branding is all about trust. Last but not least, companies need to understand that a brand should be taken such as an investment and not a cost. Red Bull spend 30 to 40% of its revenue in marketing (marketing magazine).

The novel Lord of the Flies

wherefore is evil cunning?Lord of the go by William Golding dramatized the primordial evil that is in mans subconscious. Although normally, civilized serviceman beings consider evil undesirable and thereof to be avoided, the fact is, many be drawn into it. corruptive holds some affable of a seductive quality that slight morally discerning batch recover hard to resist.Setting evil intentions in contextIn this novel, Golding gave life to unhomogeneous characters that represent the two fundamental types of people in this world, the tidy and the bad. Ralph, shoat, and Simon were the not bad(predicate) ones, objet dart rascal and Roger were the evil ones. Stranded in a deserted tropical island, Ralph and Piggy wanted to establish rules, build shelters, sacrosanct clean water and food. only when the tasks to contact these were boring and most of the boys wanted fairish to play and hunt. Jack who was the leader of the inquisition party, would before long emerge as th e more than attractive and powerful leader.Playing and search argon non evil in themselves but in the novel, these were seeds of evil that would soon grow into disturbing magnitude. The boys in Jacks group enjoyed hunting and cleansing the animals and eventually became obsessed with hunting and starting Ralph.This paper analyzes how evil holds some variant of attraction and why people are drawn into it. There are at least three hypotheses (1) Evil is attractive because it gives a pleasurable experience (2) Evil is attractive because it satisfies bloodlust, considering the belief that there is a murderous inclination in all man and (3) Evil is attractive because of the chance it provides to play God, to be in break, to be powerful.With Goldings work as level off of reference, this paper illustrates how the conflict between good and evil continues to occur in sundry(a) ways, in different people. The film by Adrian Lyne, Un constant that starred Diane Lane and Richard Gere i s apply here as one example. In this film, all the mentioned premises above were portrayed. bid the English boys in the novel, Connie and Edward, the couple in the said film were decent, intelligent, and admirable. However, when thrown in a critical situation that tried and true their character, the evil in them triumphed over the good. The basic assumption of course is that man is dual, both(prenominal) good and evil. Always man struggles with this interior conflict.Lust for flesh, blood and powerIn the novel, Jack launch the throat and the sizzling blood sprouted over his hands. The fertilise collapsed under them and they were heavy and fulfilled upon her. (Golding)The imagery evoked by this description is sexual. A primordial bloodlust was satisfied.In the film, Unfaithful, Connie was drawn into an participation with capital of Minnesota because of the sheer pleasure of the experience, contempt the fact that she had a good crustal plate and a fulfilling join. The fi lm seemed to suggest that her motif was irrational. She had an affair because a strong arise was blowing. She slipped on the road and cut her knee. The supine sports fan-to-be was passing by and offered help, invited her to his apartment to dressed(p) her wound. Later she called to thank him. He invited her for umber and she accepted. From there began a series of trysts.Connies hubris ( Greek for sin of pride) was assuming she was in control, that she can run through an affair and because forget about it and go on with her life. Unfortunately, she kept coming back to his politic and began to neglect her duties. When Edward, her save set out, he also assumed he was in control and attempted to confront Paul, the lover in a civilized way. However, when Edward see their wedding anniversary gift in the lovers bedroom, he disjointed control and bash Pauls head, thus killing him. Connie and Edward eventually became partners in crime as they worked to dispose Pauls corpse and li ed to the police.Connie chose not to channel her passion into something creative. She yielded to her sexual efficacy kinda.. Her pride and confidence, her sense of adventure overpowered her. She believably knew what she was doing was wrong but went ahead because she had not been very spiritually discerning lately. She was young, attractive, comfortable, loved, secure. It never occurred to her to pray to be a faithful wife. She assumed she can get absent with infidelity, never thought she was putting her marriage and loved ones at great gamble when she chose to give in to lust for flesh.Edward was good and tried to make things right, perhaps hold the lover to stop seeing his wife. But in a sudden let on of insane rage triggered by the stack of their wedding anniversary gift that found its way into Pauls room, Edward killed the latter.. of a sudden his lust for blood craved to be satisfied.In the end, both wife and husband wanted to assume ultimate control over the evil they have done. kinda of trying to rectify their sins, regain their worth as human beings and pay for their crime, Connie and Edward chose instead to cover up their evil deed. They have totally given in to the machination of the devil.Man cannot notwithstanding kill the wildcat wellMan, in his foolish naivete, continue to look at the devils lies about happiness, knowledge, and power.In the song, Hotel California by Eagles, a hardly a(prenominal) lines mentioned the beast.And in the masters houseThey gathered for the feastBut with their hard knivesThey just cant kill the beast.Man can not just kill the beast in him, and so he has to be alert and spiritually discerning. The evil in mans subconscious may surface when he least expect it and cause him to ordain a sin that would destroy him and those somewhat him. Always, the attraction of pleasure, bloodlust, and power will charm mankind to commit evil.The antidote is found in the modern Testament, in the give of Ephesians 6 10-1 7, about putting on the helmet of salvation and the armor of God, consisting of truth as belt, justice as breastplate, zeal to dissipate peace as footgear, faith as shield, and the word of God as stigma of the spirit.BiblographyEagles. Hotel Califoria. Wea International. May 2006.Golding, William. Lord of the Flies. 1954.Lyne, Adrian (Director). Unfaithful. Fox 2000 Pictures. 2002The New American Bible. Thomas Nelson Publishers. 1971.